Day 04. Activating Inclusive Futures
Beyond the Binary: Design Principles for Gender-Identity Inclusion
Thursday June 25, 1:00pm EDT
⚡ Lightning Talk, 15 minute session
Gender identity isn’t binary. But until recently, the dscout platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company. So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users. It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary.
In this presentation and discussion we will share:
How we designed the research—and why we launched it
What we found from the conversations, research and prototype testing
How you now can conduct more inclusive research within dscout
How you can use the insights to make your company more inclusive
Jess Mons
Director of Business Intelligence, dscout
Jess is the Director of Intelligence at the mobile research platform dscout. They have dedicated over eight years to telling stories with data. From their 3+ years spent as one of the company’s Lead Research Advisors, they also gained experience designing, executing, and analyzing research projects to inform user-centered design across the tech, retail, CPG, and healthcare spaces. Jess identifies as trans and non-binary and is dedicated to making both physical and digital spaces more inclusive for their community.
Lindsey Brinkworth
Research Analyst, dscout
Lindsey is a Research Analyst with the Studio consulting team at dscout and considers herself to be a genuine ‘People Nerd:’ passionate about building empathy and understanding her participants. During her 3+ years with dscout, she has worked hand-in-hand with some of the world’s most innovative companies to help them uncover insights that drive their customer experiences forward. Her research expertise includes a multitude of subjects—from tech habits and in-context product validation to abstract topics like human relationships and personal health care. Lindsey strives to be an ally for underrepresented groups—pushing the industry to become a more inclusive space for researchers and participants from inside out.